Somebody Has To Slay The Giant!

Today’s marketplace has drastically changed. There is a minefield of small businesses and storefronts lying empty across the strip malls of the American landscape. Online shops such as Amazon and corporate Giants like Wal-Mart have squeezed much of the lifeblood out of the small-town business owner, making owning your own business little more than a glorified hobby.

And yet, there are some entrepreneurs who are scaling and claiming large earnings. In fact, Bloomberg stated just a few years ago that there are 1,700 new millionaires created in the USA every day!

So where is your million dollar payday? What is holding you back from reaching those lofty heights?

One of the advantages that many entrepreneurs have taken advantage of in this new era of marketing is the ability to reach a local audience. Leads can be built and traffic is driven to a local website and build instant rapport with the neighboring community. There are two types of marketing that are leveling the playing fields in the US Economy and they are Story Branding and Relationship Marketing.

 

The home computer has brought the corporations down to our minor league ball field and created an opportunity for us to reach more potential clients than word-of-mouth or the Yellow Pages has ever allowed us to do before.

Utilizing Relationship Marketing, where you speak directly to your audience, knowing their wants, fears, and the unique culture of their neighborhood, we can now create unique offers that meet the needs of our clients.

Story Branding builds trust with your audience because they have an opportunity to get to know the story and the faces behind the business. This is a challenge that all large corporations have had to face. They are generally always seen as the “Evil Empire.” The only advantage they really have is that their corporation is so large that can drop their prices. But this does nothing to alleviate fears that the products are of low quality.

Lead Generation today is as accessible to the Small-Business owner as it is to any large corporation. This article by Forbes informs us that Lead Generation is a key growth challenge for most companies.

Today’s consumer is smarter than ever before. They know exactly which products they are buying and what the value of that product is. Building a relationship and brand loyalty with your local community is the number one way right now to get more people through your door.

You can tell your story best through images and by letting your neighbors know that you are real. Creating a campaign that will put your best face forward is going to be the fastest way to your client’s heart.

Let them know the struggles that you went through to put your business on the map, and show them the value of doing business with you. Keep your money growing within the local economy by utilizing local goods and services.

Here in Hagerstown, Maryland, it is my goal to bring small business back to Hagerstown, by helping local businesses to thrive. Using my skills to create 360 Photos of your business, aerial images and videos, and a proper commercial photography campaign, I will help you put your best face forward and put your business on the map.

You can contact me at Christopher Saint Germain Photography LLC, here in Hagerstown. Or, find me on Google. I am a Google Trusted Photographer.

I look forward to being your Blue-Collar Business Photographer. God bless you!